Tag any URL with campaign parameters to track exactly where your traffic comes from.
The referrer — where the traffic originates.
The marketing channel or type of traffic.
The specific promotion or campaign name.
Used to track paid keywords.
Used to A/B test or differentiate links.
Your Campaign URL
Without UTM tags, all your campaign traffic gets lumped together and you can't tell which channel actually drove results. This free UTM link builder adds the tracking parameters that let Google Analytics attribute visits, conversions, and revenue to the exact source, medium, and campaign that sent them.
Just fill in your link and campaign details and copy the ready-to-use URL. Everything is generated and URL-encoded automatically in your browser — nothing is uploaded or stored. Keep your naming consistent (all lowercase works best) and your reports will stay clean and comparable over time.
Enter the full address of the page you want to send visitors to — your homepage, a product page, a landing page, or a blog post.
utm_sourceName the specific site or platform where the link will appear, such as google, facebook, linkedin, or your newsletter's name. This is where the click comes from.
utm_mediumDescribe the marketing channel or type of traffic: cpc for paid ads, email, social, or referral.
utm_campaignGive the promotion a short, memorable name so you can group all its links together, like spring_sale_2026 or product_launch.
Use utm_term for paid search keywords, and utm_content to tell apart two links that point to the same page — for example a header_button versus a footer_link in the same email.
Click Copy URL and paste the finished link into your ad, email, social post, or QR code. The parameters are encoded automatically.
In GA4, open Reports → Acquisition → Traffic acquisition and filter by session source, medium, or campaign to see exactly how each link performed.
UTM parameters are tags added to the end of a URL that tell analytics tools like Google Analytics where your traffic came from. The five parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Source, medium, and campaign are the three core parameters and should always be filled in. Term and content are optional, typically used for paid search keywords and A/B testing different links.
Always use lowercase and stay consistent. UTM values are case sensitive, so "Facebook" and "facebook" count as two different sources in your reports. Pick one convention and stick to it.
In GA4, go to Reports → Acquisition → Traffic acquisition and use the "Session source / medium" or "Session campaign" dimensions. You can also build an Exploration to break traffic down by any UTM parameter you set.
No — using UTMs on inbound campaign links is safe. Just don't add them to internal links within your own site, since that can split analytics data and create duplicate URLs. Keep a clean canonical URL and you're fine.
Yes. UTM links work on any clickable link — emails, social posts, display ads, QR codes, even PDFs. The only place to avoid them is internal links between pages on your own website.