ROAS
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Instantly calculate your return on ad spend and campaign costs across any platform.
ROAS
Whether you're reporting to a client or deciding where to put the next dollar, the four metrics that matter most in paid advertising are ROAS, CPM, CPC, and CTR. This free calculator works them all out instantly so you can compare channels, spot inefficient spend, and prove the return on your campaigns.
Switch between calculators with the tabs, enter your numbers, and the result updates as you type. Everything runs in your browser — nothing is uploaded or stored.
A common benchmark is 4:1 — $4 in revenue for every $1 spent — but a healthy ROAS depends on your margins. High-margin businesses can profit at a lower ROAS; low-margin ones need a higher one.
Divide the revenue generated from your ads by the amount you spent on them. For example, $5,000 in revenue from $1,000 in ad spend is a ROAS of 5 (written 5x or 5:1).
CPM is the cost per 1,000 impressions, CPC is the cost per click, and CTR is the percentage of impressions that became clicks. CPM measures reach cost, CPC measures traffic cost, and CTR measures how engaging your ad is.